About Gavin

Gavin Batson is an accomplished Senior Business Development Manager with extensive experience in the online web publishing and digital marketing industries. Currently leading business development efforts at Ezoic Inc., Gavin consistently exceeds performance targets, demonstrating a strong track record in generating substantial monthly recurring revenue (MRR).

Gavin is proficient in consultative selling and strategic negotiations, having successfully closed high-value deals and fostered strong client relationships. He has a proven ability to work effectively with C-suite executives and influence key stakeholders in complex negotiations. His technical skills encompass HTML, CSS, JavaScript, SQL, Python, and PHP, which he leverages to develop innovative web solutions.

In addition to his role at Ezoic, Gavin is the owner of Batson Ventures LLC, where he showcases his entrepreneurial spirit by creating his online web portfolio. His education includes a Bachelor of Science in Business Administration with a focus on Marketing from California State University San Marcos.

Gavin’s dedication to excellence is reflected in his numerous awards, including multiple sales honors from his teammates and management. He is a reliable, coachable, and creative problem-solver, continually striving to drive client success and develop cutting-edge digital strategies.

Education

California State University San Marcos
Bachelor of Science in Business Administration: Marketing
Spring 2021

Work Experience

Ezoic Inc.
2021 – Present

Senior Business Development Manager
June 2023 – Present

  • Consistently exceeding performance goals, ending the year 183.6% over yearly MRR target.
  • GTM Sales with Generative AI products for video creation and written content generation.
  • Confident working with C-suite to influence key senior stakeholders in complex negotiations
  • Programmed lead generation tools which allowed me to cut time for prospecting and focusing on increasing sales outreach activity
  • Designed data-driven ad strategies using server-side analytics tools, which led to improving revenue by 35-50% on average for publishers.

Business Development Manager
August 2021 – June 2023

  • Exceeded sales targets by closing over $503k MRR in 2022, focusing on ad serving solutions and consultative selling to Small Business/Enterprise level customers.
  • Spearheaded training programs for international sales teams in London/Newcastle to increase sales activity
  • Created strong client relationships, guiding them through complex web technology integrations and solutions.

Server/Bartender
August 2016 – July 2021

  • Developed my customer service skills, communication skills, relationship building, and worked in extremely fast paced enviornments
  • Paid my way through college working nights 30+ hours a week and went to school as a full-time student simultaneously

Personal Ventures

Batson Ventures Owner
February 2023 – Present

  • Established a successful online web portfolio, highlighting entrepreneurial skills and utilizing AI technologies for website development, digital publishing, SEO, and web monetization strategies.

Skills

  • Programmatic Ads, Google Analytics, AdSense, Google Ad Manager and SEM Rush for strategic SEO strategies.
  • Expertise in SaaS sales, consultative selling, strategic negotiations, and account management
  • Technical problem-solving skills in team environments
  • Work with HTML, CSS, JavaScript, SQL, Python, PHP, Web Development
  • Strong leadership skills, problem-solving, time management, and data-analysis skills.
  • Expertise working with a large portfolio of clients giving 1-1 support

Awards & Certifications

  • Ezoic Presidents Club 22′ & 23′
  • Sales MVP Q2 22′ & 23′
  • Sales MVT Q1 23′ & 24′
  • Google Ads Certification: Search, Display, AI-powered Shopping Ads
Contact Gavin